For most of us, social media is literally the last thing we check before going to sleep and the first thing we do when we wake up! Such is the power, influence and addiction to social media over people. The best part is that you can find people of all age groups and categories on social media.
Whether it is a retiree, or it is a school-goer, social media has become an all-time favorite of practically everyone who has access to smartphones. It won't be wrong to say that if you influence social media, then you can easily influence people, or rather your target audience.