Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Digital Elf is one of the Best Social Media Marketing Company in Bangalore. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is effectively becoming more popular for both practitioners and researchers. Simply put, Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network, in order to help a company increase brand exposure and broaden customer reach. Social Media Optimization(SMO), is a key component of SMM. Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website.


SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and make them feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).

In the digital world that is traversing at the speed of light, it is imperative for businesses to capitalize on social media marketing. Our customers believe that Digital Elf is the Best Social Media Marketing Agency in Bangalore, India.

The following are the activities that we perform as part of any assignment that we take up in social media marketing

  • Decide on the right branding
  • Focus on network that adds value (retargeting)
  • Facebook vs Twitter vs LinkedIn vs Google+ vs Pinterest
  • Right Demographics
  • Content Management
  • Infographics
  • Conversions
  • Images/Videos
  • Blog
  • White Papers
  • Education
  • Identify Business Opportunities through Social
  • Brand mentions
  • Industry terms
  • Competitor info
  • Track, Improve and Market efforts
  • Decide goals
  • Website traffic increase
  • Customer Retention

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