Social Media Marketing for Businesses

Social Media Marketing (SMM)

Social Media Marketing is, in essence, a kind of Internet Marketing. It puts to use the various social networking websites as a marketing tool. The goal is to produce shareable content so your brand/service gets advocated through word-of-mouth means while building brand exposure and broadening customer reach on the way. Social Media Optimization (SMO) is one of the key components of SMM. It is similar to Search Engine Optimization (SEO), wherein strategies for drawing new and unique visitors to a website are worked upon. There are two prevalent methods: adding social media links such as RSS feeds 7 sharing buttons within the content or through promotional activities such as status updates, tweets, blog posts, etc. Companies benefit from SMM since they get direct feedback from present clientele and potential customers. This makes the brand look more personable as your targeted audience gets to interact with you, put questions across, and voice complaints. This makes people feel heard – and a trusting brand-client relationship fosters thereon. This interactive model is called social customer relationship management (social CRM).

How Social Media Marketing Can Help
You Meet Your Marketing Goals

• Increase website traffic
• Build conversions around the product in offer
• Raise brand awareness
• Create a brand identity and positive brand association
• Improve communication and interaction with key audiences

The bigger the better is the mantra on Social Media. Large audience demographics help you achieve several marketing goals on your list.

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